There is good news for Amitabh Bachchan Corporation Ltd (ABCL), as Amitabh's daughter-in-law Aishwariya Rai Bachchan is taking control of the corporation. The corporation has borne heavy losses in the last few years, so all hopes are with the flick 'Paa'.
Bachchan parivar's bahu Aishwariya will take charge of the marketing strategy of the film. Promotional strategies such as head-in-the-box teaser ads, or Auro merchandise, Paa-and-I campaign strategies, or Big B visiting schools, etc all are being filtered by her. Also Jaya Bachchan will be introducing the cast and crew of the film instead of the regular credit titles.
In the initial teaser was Abhishek Bachchan playing role of father of Amitabh Bachchan. Then they showed a bald head inside a cardboard box. And finally came the television promos which revealed the crux of the film.
We wish Aish all the best so she could revive the fortunes of ABCL.
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