Hindi Cinema has become the latest sector in our country to be impacted by the global financial meltdown.
While Ashwairya Rai’s remuneration has not come down and she has been charging a price as high as 6 crores for some projects, recession has hit the production houses.
They are pulling their purse strings to save funds for rainy days. Sun Pictures, producer of Rajnikanth and Aishwarya Rai Bachchan starrer Endhiran, recently called off the crew's plans to construct a set in the Ramoji Rao Film City for filming one of the songs. However,
security was the reason cited by the production house for the cancellation.
The song will now be shot at an exclusively constructed set at the MRC Nagar grounds, owned by the Sun Management. Shankar has also been reportedly consulted on this matter and the plan has been finalised.
Ash have some pity …on your producers!!!
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