It passes from Aishwarya to Katrina

What was Aishwarya Rai Bachchan’s, is usually Katrina Kaif’s next. First it was a jewellery line and then a doll endorsement that was originally meant for Ash, but was later bagged by Katz.

Now news from the admen has it that a soap that film stars endorse, wants Katrina to sign up. “It is not confirmed whether she will replace Aishwarya,” said an ad guru, “but, yes, Katrina is being considered.”

Another strong indication is that Katrina may probably be signed by the hair product company and also the watch brand that the world’s most beautiful woman endorses.

But Katrina denies being in the market for these brands. “It’s not true,” says Bollywood’s lucky charm who is having a golden run at the box-office. She admits that Aishwarya is one of the biggest and most prestigious names in showbiz, but denies any career-mapping like the Bachchan bahu’s.

Yet, ad circles say wait and watch, “Katz’s brand team has been advised to get her the endorsement for both the hair product and the watch.” These could well be the actress’ next big announcements that would take her to another level, internationally.

The charming actress will be seen in The Pink Panther 2 which is a English movie that will complete in 2009. For 2010 she's busy shooting for Endhiran, a Tamil flick which is under Post-production and Ashokavana. Raavan and Action Replay are also in the list.