The war is on

Shahrukh Khan and Aamir Khan may be the leading men of Bollywood but when it comes to the women, we give our mix choices. While the likes of Kajol and Tabu have displayed powerful acting presentations over the years, others like Aishwarya Rai have, simply, blowed the men by her eternal charm and beauty.


Aishwarya Rai Bachchan, is now with the soaring fame of actress Katrina Kaif, some men have moved on from Ash to Kat. On the other hand, Aishwarya is no longer the glamorous diva. Still, if discussing about the box office reports, then it would appear that Aish, indeed, is no longer the charm of Bollywood town. Katrina may be presently raking in all the popularity but thankfully the devotees of Aishwarya would continue to hold her in reverence.

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Aish might feature in Arundhati

Needless to mention that Anushka starrer Arundhati, was a superhit flick in Andhra Pradesh. The movie’s dubbed version in Tamil and Malayalam were successes too. Anushka till then was very well known for enacting glamorous characters . It was with this film, that the actress laid down serious claim to the number one position in Telugu film fraternity.. The latest buzz is that Gemini Film Circuit is now planning to remake the film in Hindi version.


It is learnt that for the role of 'Arundhati' many actresses have been approached till yet including Priyanka Chopra, Deepika Padukone and Katrina Kaif. But the makers of the film wish to cast Aishwarya Rai for the lead role. The film in all aspects have the potential to give a turning point to the career of Aishwarya Rai Bachchan who hasn't enjoyed considerable commercial successes in past. Watch out the sizzling Hrithik Roshan and Aishwarya Rai’s chemistry in their upcoming flick Guzaarish that is all set to release on November 19, 2010.

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Aish v/s Kat

If the latest buzz in Bollywood town is to be believed, there’s a cold war growing between the vivacious Bollywood beauty Aishwarya Rai and Katrina Kaif. From what we got to know, this rivalry was set off by Katrina Kaif’s decision to walk out of Abbas-Mustan’s next thriller, a remake of The Italian Job, that stars Aishwarya Rai’s husband Abhishek Bachchan, Omi Vaidya and Neil Nitin Mukesh.


Though the official reason of Katrina’s exit is being described as dates problem, it’s believed that the actress came out of the project because Abhishek Bachcahan hasn’t had a good track record at the box office lately (as seen in Raavan). Rumours are floating that Kat’s walk-out from the project hasn’t gone down well with the Bachchans, and Aishwarya is now wanting her hubby to get even by opting out of Dostana 2, which has Abhishek and John Abraham pairing with Katrina Kaif.
The shooting of the movie has been postponed to 2011 because director Tarun Mansukhani is reworking the script.

Know more about your favourite celebrities. Read Abhishek Bachchan horoscope.

Number One Actress – Aishwarya or Katrina?

Bollywood is buzzing with the news that two beautiful babes are becoming tough competitors for each other. They are none other than Aishwarya Rai Bachchan and Katrina Kaif. The reports say that soon Katrina is going to snatch the number one position from Aishwarya.


The reason behind is that the much hyped movie Raavan which starred Aishwarya Rai Bachchan, Abhishek Bachchan and others, proved to be a complete failure at the box office! On the other hand Katrina Kaif has proved her talent and capability as a skillfull strong performer and actress. She has given a lot of superhit flicks like Humko Deewana Kar Gaye, Singh Is King, Namaste London, Ajab Prem Ki Ghazab Kahani and recently Raajneeti. Her role of a stern politician in ‘Raajneeti’ was appreciated a lot.

She has been receiving critical appreciation for that even now. But still nobody can forget that Aishwarya Rai Bachchan has done many impressive roles like the one she did in Hum Dil De Chuke Sanam. Moreover, still the second half of this year is left and Aishwarya Rai Bachchan is looking forward to many of her powerful role flicks which include the super high budget flick ‘Enthiran’,or ‘Robot’. Now only the time will tell that whether Katrina was able to gain the number one position of actress in Bollywood or Aishwarya Rai Bachchan was successful in carrying on the same position.

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Kat versus Aish

Katrina Kaif has become Bollywood's latest Lux diva, sounds interesting....The last Lux ad-film, featuring Aishwarya Rai and Abhishek, failed to create an expected effect. .The new Lux ad-film was shot over four days in Bangkok. Katrina Kaif looked ravishing in it.


Katrina Kaif scooped the Nakshatra diamonds endorsement deal, of which Aishwarya Rai Bachchan was the face till then.Bollywood’s Barbie doll Kat also dislodged Aishwarya as the most Googled girl from Bollywood, according to Google data.

Katrina, on her part, has been flying high on cloud nine in the endorsement world of late. She has also replaced the sensational Priyanka Chopra as the brand ambassador for a telecom firm.

Katrina is among the top female endrosers in Bollywood whopping pay package of Rs 4 crore per deal. It seems like what Aishwarya can do, Katrina can do it better....Aishwarya and Hrithik Roshan starrer film Guzaarish is expected to release this year.

Aish coming with Salman

It came as shocking surprise when the filmmaker announced that Aishwariya Rai Bachchan will be coming again with Salman Khan. The news is that filmmaker Javed Khan is making a film on Aishwariya and Salman Khan's love story.

According to the reports, the movie has been tentatively titled as ‘Ajab Hai Ishq’ and Salman Khan himself is in the lead role. Earlier the duo had come together in the blockbuster film ‘Hum Dil De Chukae Sanam’.

The story of the movie is based on Aishwariya's past life. Although it was past but it is apprehended that it might effect relationship with her hubby star Abhishek Bachchan. As far as Salman is concerned he is happy with his love Katrina Kaif.

As such Aishwariya is known as a beauty with brains, so let’s see if project gets finalized or not. Check out horoscope of Aishwariya Rai Bachchan.

Aishwarya knocks down Katrina

Aishwarya Rai Bachchan has been voted the most dangerous Indian celebrity thereby beating down Katrina Kaif. Last year, it was Katrina who ruled the cyber world. Now it's Aishwarya Rai Bachchan.




Cricket and Bollywood are two subjects about which every Indian is passionate about. McAfee Company has researched India's glamorous most of the celebrities from the world of cinema, cricket and politics to find out the riskiest celebrities on the Web.

A lot of fans used to search for Yuvraj Singh downloads including his wallpapers, photos, and there is a same kind of matter with the gorgeous lady Aishwariya Rai Bachchan. It seems like our tinsel town celebrities are much into competition these days to grab the most dangerous web celebrity title. Carry on guys !!! Aish will spell her again charm in her upcoming flicks Action Replay, Raavan, Guzaarish, The Pink Panther 2, Endhiran, etc.

Aishwairya faces competition from cricket stars on NET

The Indian cricket team warrior Yuvraj Singh, captain MS Dhoni are giving some tough competition to gorgeous lass Aishwariya Rai Bachchan, in download of her wallpapers, screen savers and videos fromNET.



Though Bollywood's gorgeous damsel Aishwariya Rai Bachchan have surpassed Barbie doll Katrina Kaif in firing the list of most dangerous Indian celebrity fro their searches on internet sites. This has been reported by an Internet security company McAfee, Inc. for second time. McAfee Company has researched India's glamorous most of the celebrities from the world of cinema, cricket and politics to find out the riskiest celebrities on the Web.

This kind of internet surfing by the fans of the celebrities have found positive for online threats, such as spyware, adware, spam and viruses. Survey has also revealed that the cricket icons are giving tough competition to Bollywood Stars on web.

Yuvraaj has grabbed some good endorsements too like Fiat Grande Punto car.

Kat didn't replaced Aishwarya

Former Miss World and the most beautiful lady Aishwarya Rai Bachchan who had endorsed many brands in the past now seem to be replaced by young and beautiful Katrina Kaif.




The jewellery brand Nakshatra has signed Katrina Kaif as the new diamond queen inplace of Aishwarya Rai Bachchan. But Aishwarya claims that no one ever dropped her instead she chose not to renew certain contracts like the Cola brand since her father-in-law Amitabh Bachchan and Abhishek Bachchan were endorsing the rival cola brand.

Aishwarya has quite a few acting assignments in her kitty like Endhiran, Raavan, Action Replay and Guzaarish to name a few. This gorgeous lady is one of the leading contemporary actresses and a busy woman indeed.

It passes from Aishwarya to Katrina

What was Aishwarya Rai Bachchan’s, is usually Katrina Kaif’s next. First it was a jewellery line and then a doll endorsement that was originally meant for Ash, but was later bagged by Katz.

Now news from the admen has it that a soap that film stars endorse, wants Katrina to sign up. “It is not confirmed whether she will replace Aishwarya,” said an ad guru, “but, yes, Katrina is being considered.”

Another strong indication is that Katrina may probably be signed by the hair product company and also the watch brand that the world’s most beautiful woman endorses.

But Katrina denies being in the market for these brands. “It’s not true,” says Bollywood’s lucky charm who is having a golden run at the box-office. She admits that Aishwarya is one of the biggest and most prestigious names in showbiz, but denies any career-mapping like the Bachchan bahu’s.

Yet, ad circles say wait and watch, “Katz’s brand team has been advised to get her the endorsement for both the hair product and the watch.” These could well be the actress’ next big announcements that would take her to another level, internationally.

The charming actress will be seen in The Pink Panther 2 which is a English movie that will complete in 2009. For 2010 she's busy shooting for Endhiran, a Tamil flick which is under Post-production and Ashokavana. Raavan and Action Replay are also in the list.

Queen of Endorsements

Abhishek Bachchan (via last.fm)

Ashwairya Rai Bachchan may have given up as the face of big brands like Coca-Cola, Loreal Skin Whitening Cream and Nakshatra Diamond jewellery in India, but Aishwarya Rai is still riding high on successful and long-standing International endorsements.

Aishwarya has completed nearly a decade of endorsing Swiss luxury watch brand Longines and Iternational soap Lux. She has also been the brand ambassador of global haircare brand L'Oreal since 2003.

Aishwarya was never a big or major endorser of Indian products. She has an impressive list of international brands to her name and that's because she is not just an actress who can be judged on hits and flops, but the fact that she is a representative of the Indian woman and is an ambassador of the country.Even representatives of the brands that Aishwarya endorses feel she adds a new dimension to their products.


Let's explore the reasons why is Ash so big a brand herself...People across the world love Bollywood films and they go housefull. Wherever we have travelled (with Aishwarya) the response has been overwhelming. She is a global face and we would like to continue this association as long as possible. For Aishwarya, who has made her presence felt internationally through English language films like 'Bride and Prejudice', 'Mistress of Spices', 'Provoked' and 'Pink Panther 2', signing films and endorsements has been a very selective affair. Noted ad-man Prahlad Kakkar says Aishwarya is sought by well-known brands because she is more than just an actress and is often perceived as an ambassador of India.



Katrina is shining but Ash never fades away from scene!!!

A lot had been said about Aishwarya's dipping popularity as Bollywood's reigning endorsement queen when 24-year-old Katrina Kaif replaced her as the face of Nakshatra jewellery last year. And speculation was rife about the reason behind the replacement, with some saying that Katrina was roped in to add more youthfullness to the brand. But it was apparently Aishwarya who decided to dissociate herself from the brand.There was a lot of buzz when Katrina stepped in as the brand ambassador for Nakshatra. But it wasn't that Aishwarya was dethroned, because the brand was branching out into different accessories.Ash had earlier signed De Beers for their brand Nakshatra. Later De Beers sold this brand to the Gitanjali group and they started branching out into accessories like hairbands, clips, etc. That's when she decided to disassociate herself from the brand and later it went to Katrina.

When she was approached to promote L'Oreal's skin whitening cream, the beauty queen-turned-actress refused as she didn't want to endorse such a product especially in India, where one's skin colour is an issue.Then was it passed on to Sonam Kapoor.

Aishwarya, who celebrated her second wedding anniversary with actor husband Abhishek Bachchan /a>on April 20th, also had personal reasons to withdraw her association with Coca-Cola, one of the biggest brands she was endorsing in India. Aishwarya was never asked to leave endorsing a product, it was always her own decision. When she left Coca-Cola, it was a decision taken only after she was going to marry Abhishek because the Bachchans no longer believe in promoting and endorsing aerated drinks.

Whether it is films or endorsements, She is and will be very selective about her work. She take up work which suits her and fits in her schedule. Aishwarya is definite on this.Aishwarya taking home whopping Rs.1 billion from advertising assignments annually...we can't assert more that she is the Queen of Endorsements.

Ashwairya's down slide on endorsements front

Ashwairya Rai Bachchan ,Ashwairya Rai ,Ashwairya, Ash, Katrina
Kaif, Sonam Kapoor, Nakhshatra Jewellary, Loreal's fairness
cream,Kareena Kapoor, Deepika Padukone, Asin , Fairever Fruit,
Mirinda. Genelia, Fair and Lovely , Rani, Preity Zinta, Fanta ,
Cadbury Perk


Brand wars is certainly the newest thing among bollywood heroines
today, as the female leads have been vying with each other to clinch
international brand contracts. If Ash turned down Loreal's fairness
cream, Sonam Kapoor got it.

So what if brands think Aishwarya Rai is too old to be a youth icon?
With more companies looking for newer models with a greater reach to
sell their product, it's offers pouring in for young and hot actresses
in the country today.


Endorsements are not a competition. Nobody loses an endorsement. It is
just that sometimes the technicalities don't work out between the
endorser and the brand. At the end of the day, an endorser is asked to
endorse a product because one's image looks best suited to the brand.

This is the second time this year that Katrina has overtaken Aishwarya
in terms of popularity and endorsements. Earlier, Katrina replaced her
as the Bollywood star with the maximum number of downloads and
searches on the Internet

What’s more interesting is the big bucks that the brand has offered to
get Katrina on-board. According to sources, the amount paid to Kat is
much more than what was offered to Ash when she was signed in 2004.
With this deal in her kitty, the 24-year-old babe has become one of
the strongest contenders for being in top three slots as far as
endorsement deals are concerned.



The other beauties ruling the charts are bootylicious Kareena Kapoor
and Deepika Padukone, who have been grabbing on a variety of deals
right, left and centre. And Asin has now become brand ambassador for
Fairever Fruit and Mirinda. Genelia, it may be recalled, endorsed Fair
and Lovely in the early days of her career and has now replaced Rani
and Preity Zinta as Fanta and Cadbury Perk's brand ambassadors.